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Practical writing on building software, shipping product and running a healthy technology business.
A practical playbook for getting from idea to a real, billable SaaS product fast — and which corners you should absolutely refuse to cut.
Read articleMost AI features get one demo and never get touched again. Here's how to design ones that survive the second week.
A no-nonsense walkthrough you can run on AWS or GCP this afternoon to find 20–40% in immediate savings.
Forget the listicles. These are the few technical SEO levers we've seen consistently drive rankings for B2B SaaS products.
Replacing fragile spreadsheets and stitched-together SaaS with custom internal tools quietly pays for itself in weeks.
Patterns we keep seeing on high-converting B2B sites — and the ones that look slick but actively hurt signups.
A simple set of conventions that lets your designers and engineers stop arguing about Figma and start shipping.
A grounded framework for evaluating where AI actually belongs in your product — and where it absolutely doesn't.
One thoughtful post a month on building software. No spam, unsubscribe in one click.
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